OUR MISSION:

To crack Brand-storm 2021, We had to invent the beauty shopping experience through entertainment.

Category #1: INVENT NEW PRODUCTS OR SERVICES
Imagine connected beauty devices, new diagnostic services...

Our description of our work we created:

Team ABA is Amy van Wyk, Bianca Bock and (Anna) Ye Won Choi. We are driven to win, and harness our competitive but collaborative nature to achieve that goal. Our respective strengths compliment each other, and together we are an efficient, creative, motivated and fiercely female team. Dry itchy skin, sagging and loss of plumpness in the face, hair loss and thinning and acne breakouts. These are just a few of the many symptoms women have to experience during menopause. Half the population in the world is going through menopause and the beauty industry has been failing to cater to this audience. With limited products and inadequate advertising of products that do exist. Furthermore, the complex hormonal changes that take place during different stages of menopause require more than this blanket approach of targeting women of a certain age with products to simply ‘make them look younger.’ We decided to create an app which allows the menopausal woman to input their symptoms, and the app will then advice which skin or hair product would be best suited to aid these symptoms.